Public relations company profiles definition

Public relations PR is the set of techniques and strategies related to managing how information about an individual or company is disseminated to the public, and especially the media. Its primary goals are to disseminate important company news or events, maintain a brand image , and put a positive spin on negative events to minimize their fallout.

PR may occur in the form of a company press release , news conference , interviews with journalists, social media posting, or other venues. Every individual or entity operating in the public eye faces the spread of information about them or their practices to the public.

Public relations jobs

While public relations is an industry unto itself, any attempt to portray oneself in a certain way to others can be considered a form of public relations. PR differs from advertising in that PR attempts to represent the image of a person or brand in ways that will appear organic, such as generating good press from independent sources and recommending business decisions that will incur public support.

Loosely defined until the midth century, PR is one of the fastest-growing industries in the United States. Public relations is often divided into different agencies or departments. Each department is specifically suited to handle a specific aspect below:. Many public companies have a separate investor relations IR department for dealing with communications to shareholders and analysts.

Public relations may overlap or be confused with other similar departments. Marketing is sometimes more squarely focused on driving sales, promoting products or services, and ensuring financial success.